Thursday, March 11, 2010

CEW, West Side








Some fellow FIDM students and I attended the CEW event on Tuesday night at the Beverly Hilton - Hello networking, cocktail hour and conversations with Jillian Dempsey and Sonia Kashuk!

Jillian Dempsey is the Global Creative Color Director for Avon Cosmetics, and Mrs. Kashuk is the creator of Sonia Kashuk Beauty at TARGET. Both women began their careers in the beauty industry as profesional makeup artists - how else would Mrs. Dempsey have meet the dashing Patrick (check the last name...*dream* ah if only blush could lead me to such a fate... )

What tips and tricks did I take away from the evening?

- "A little goes a long way, and less is always more." Funny - I've always thought MORE is more!

-Makeup can make you FEEL like a different woman and that is why it's so special.

-"Creating and illusion is important." That means fake lashes, acrylics, permatan...its all fabulous as long as you play the maintenance game, ladies - up-keep is a biatch.

-"Most women still have the fear factor when it comes to makeup and application, but having the right tools can fix this." Sephora anyone?!

Thank you CEW for all the fun and and even bigger thank you to all the sponsors for the goodie bags! Gotta love Redbook, Stila Cosmetics, Smashbox, NYXBeauty...

Avon
Sonia Kashuk Beauty

Love you all xoxo

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